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COSMETICS AND BEAUTY. 2017 TRENDS IN THE SECTOR

1.The green cosmetics: great protagonist in 2017 

 We will see how natural and organic cosmetics will be more and more demanded and will be market trend. Cosmetics with natural ingredients and vegetable origin will be demanded with increasing intensity, while ingredients derived from animals will lose their popularity due to the growing negative attitude towards their production process.
In Germany, green cosmetics are growing at double digits every year, and already have a market share of more than 8%. And if we add what they call "nature-inspired cosmetics" (cosmetics inspired by nature) already represent more than 15% of the German beauty market. My forecast is that in many other markets this trend will become strong. And younger consumers will be the most receptive to this type of cosmetics. Especially in certain countries.
It turns out that if we analyze this sector we see that the natural and organic cosmetics industry is made up of small and medium enterprises. And much remains to be done in communication strategies. But in the coming years we will see how some of these small and medium-sized companies will become big multinationals.
These days I have been reading a study on consumer trends in cosmetics in the USA. Natural formulations are gaining ground in the skincare and anti-aging sector. More and more consumers are interested in smoother and more natural formulations. Formulations that can be a shield against pollution. The most in demand ingredients are vitamin C, fruit-based ingredients, oatmeal and honey.

1.     Omni Chanel beauty

I was General Manager during three years of the most prestigious company of the sector in terms of quality of sale in the stores, image of store, merchandising, marketing. There the training of the employees was extraordinary. Assisted selling should be an art. But shopping habits are changing drastically. That model will be obsolete.
Increasingly, we will attend the supplementation between the digital channels and the traditional shop in the beauty sector. The Internet will be the main space where consumers will get the information. The concept of assisted sales in store will continue to be alive and will be differentiation, but the retailers will invest more in the management of the information in Internet than in the stores.
In this regard, the study by the French Federation of Selective Perfumery (FFP) and the IFOP consultancy, which indicates that 72% of women prefer the internet to obtain information on beauty products, is very interesting; Equal to 78% of those under 35 years of age.
The scenario is simple: customers who enter the store each time will have a deeper knowledge of the products. A strategy for retailers could be to educate their salespeople more on sales techniques of complementary products, and of course the professionalization of the shopping experience. The latter will be key. Stay with these words: try, smell, touch, feel.
As I said at the beginning: buying habits have changed radically: more and more women go to the internet to get their bearings. Forums like Beauty pedia and Makeup Alley have become the bible of millions of consumers. For example, MakeupAlley has 2.6 million views of over 160,000 make-up and skin care products. The phenomenon is clear: the consumer trusts more of a consumer for anonymous than that of a seller who surely takes commission for the product that is advising

1.     Halal Cosmetics

This will undoubtedly be another growing trend in many countries. And the big brands know: Unilever, Beiers dorf, Shiseido, and L’Oreal ... etcare among the multinationals that are increasing their product lines with Halal certification. BASF included in its portfolio 145 halal certified ingredients
Does the growth of Halal cosmetics make sense? Keep a number and I think you will answer that question: More than 1.5 billion people around the world are Muslim, representing about a quarter of the world's population.
Another fact: L'Oreal already has a factory with Halal certification in Indonesia, which supplies the domestic market and the rest of the Southeast Asian countries. Most of the products under the Garnier brand.
Brands know that about 90% of Muslim consumers say faith influences their brand decisions.
But what I venture is that halal cosmetics will end up imposing itself as a trend beyond the Muslim consumer, as it has a number of attributes (not animal origin, no genetic modifications ... etc) that can make it very attractive to non-Muslim consumers.

4- K-beauty

We will continue to see how sales of Korean cosmetics grow. A few days ago I read an article that indicated that in 2015, according to Euromonitor, the Korean cosmetics market exceeded 10 billion euros and is expected to close to 12 billion euros in 2020.
And what does this cosmetics have for consumers to love more and more? For many things: its unique packaging, its exotic natural ingredients (see snail or bee venom) and very interesting prices.
Data: South Korea is where the concept of BB creams was born, or more recently the cosmetics Cushions. Amore Pacific (the leading company in the Asian country, closed 2015 with sales of 4,240 million euros, 20.1% more than in the previous year) last year sold 26 million units of the so-called Cushions.

5- Augmented reality and beauty

We are talking about the use of technology to show image changes instantly. And we are talking about buying experience. Personalization of the purchase. We will see more applications where we will experiment with products to see how we have left before buying.
Already many great brands have incorporated this technology to their shopping experience, such as L'Oreal, Yves Rocher, Sephora, among others. What is surprising is that even large brands do not have such applications on their web pages

6-Multifunctional products

Because of the pace of life we ​​lead, consumers tend to simplify their daily beauty routines. Therefore, multifunctional products will grow; Products that offer many benefits at once: such as anti-aging, cleaning, moisturizing, antioxidant, UV protection, etc. This will lead to lower sales in certain categories. An example: moisturizers for daily use now incorporate benefits against aging, leading to a decrease in sales of anti-aging treatments strictly defined 

7-Soft products

A clear example we will see in the hair care family: consumers are increasingly demanding products made from water instead of solvent-based products, as they are less harmful to hair. This will make formulators tend to use softer ingredients, and we will see how the use of ingredients such as parabens, triclosan, and preservatives decreases; And increasing alternative ingredients, such as organic acids.

so this article we have present COSMETICS AND BEAUTY. 2017 TRENDS IN THE SECTOR

so this article we have present COSMETICS AND BEAUTY. 2017 TRENDS IN THE SECTOR hopefully will give benefit for you. see you on the next article,and always look beauty and natural girls!.

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